Ashwaq Al Marshad is a Saudi haute couture designer who began her career in 2006 while still studying, initially creating custom gowns. Over time, her client base expanded, and the brand became established within the couture sector. In 2020, Ashwaq Al Marshad became the first Saudi haute couture brand to be retailed at Harvey Nichols.
The maison focuses on couture garments produced in its own atelier, with designs requiring extensive hours of handcraft and detailed construction. Fabrics are sourced from international suppliers also used by major fashion houses. In recent years, the brand has expanded to include a ready-to-wear line and accessories such as shoes, belts, and evening bags, developed under the Saudi 100 Brands program. The brand has also appeared on international red carpets, including the Cannes Film Festival.
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