In the digital age, fashion and luxury are indeed beginning to merge in unprecedented ways. As digital technologies continue to evolve, luxury brands are embracing innovations like the metaverse, virtual fashion shows, and AI-driven designs, offering a new form of creative freedom. This shift is driven largely by younger generations, such as Gen Z and Millennials, who are more accustomed to the digital world and view virtual goods and experiences as just as valuable as their physical counterparts​.