For Spring 2026, Alis continued its transformation from a 1990s skate label into a contemporary Danish streetwear brand under the creative direction of Tobias Birk Nielsen, with Rains’ Philip Lotko and Daniel Brix Hesselager leading the relaunch. Originally founded in Christiania in 1995, Alis carries deep roots in Copenhagen youth culture something the team revisits with both nostalgia and modern edge.
This season, the focus shifted from skate culture to football, channeling the energy of local sports communities. The show featured Danish athletes and incorporated repurposed materials, including leftover nets from the B93 football team, which were reworked into lightweight outerwear. The collection emphasized ease and function: tracksuits, jeans, plaid shirts, and hoodies formed its core, while woven slides with fringe added a relaxed, festival touch.
Presented outdoors by the water where models departed on a canal boat the show embodied the rhythm of Copenhagen life: fluid, social, and grounded in its environment. As Nielsen described, it reflected a local way of living where a swim, a meal, and a bit of training naturally blend together. The result was a cohesive and authentic vision of Danish street style accessible, confident, and effortlessly cool.
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