A new campaign revealing the wardrobes for Spring Summer 2026 that mark the genesis of a new Gucci era: unapologetically sexy, extravagant, and daring. Each character appears as a distinct facet of the House’s personas, shaped by attitude, aesthetic language, and the shared mindset that defines the ‘Gucciness’ of Gucci.
Now available in stores and on gucci.com.
#GucciLaFamiglia
